Discussion Paper

No. 2018-43 | May 25, 2018
Keeping up with the e-Joneses: do online social networks raise social comparisons?

Abstract

Online social networks, such as Facebook, amplify the occasions for social comparisons which are detrimental to well-being. The authors test the hypothesis that the use of social networking sites (SNS) increases social comparisons using Italian data from the Multipurpose Household Survey, and European data from Eurobarometer. The results suggest that SNS users have a higher probability to compare their achievements with those of others. This evidence is robust to endogeneity concerns. The authors conclude that, by increasing the opportunities for social comparisons, SNS can be an engine of income dissatisfaction for their users.

JEL Classification:

D83, I31, O33, Z1, Z13

Assessment

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Links

Cite As

Fabio Sabatini and Francesco Sarracino (2018). Keeping up with the e-Joneses: do online social networks raise social comparisons? Economics Discussion Papers, No 2018-43, Kiel Institute for the World Economy. http://www.economics-ejournal.org/economics/discussionpapers/2018-43


Comments and Questions


Anonymous - Referee Report 1
June 29, 2018 - 11:49

See attached file


Anonymous - Referee Report 2
June 29, 2018 - 11:49

See attached file